Long-range electric pickup ownership is no longer a dream; it is a product you can drive today. Behind this shift stands a new generation of 77 kWh Lithium Iron Phosphate (LFP) battery packs from CATL, tuned for long-distance work and weekend escapes alike. In this article we explore why this chemistry matters, how it pairs with a refined permanent-magnet motor, and what the whole package means for everyday drivers who crave extended range without compromise.

Why Lithium Iron Phosphate Leads the Range Race
Lithium Iron Phosphate batteries have moved from niche to mainstream. Their appeal rests on three pillars: thermal stability, long cycle life, and consistent discharge under heavy load. For a long-range electric pickup they check every practical box.
✅ Thermal stability - LFP remains cool under rapid charging and repeated high-power pulls, reducing thermal-management overhead.
✅ Longevity - Lab tests show over 3,000 charge cycles with minimal capacity fade, translating to years of daily use.
✅ Flat voltage curve - A flatter discharge curve means you can predict remaining range more accurately, helpful when towing or climbing.
✅ Abundant raw materials - Iron and phosphate are widely available, keeping supply chains less volatile than nickel-rich cathodes.
Because CATL has mass-produced LFP at scale, the 77 kWh pack gains a cost advantage while still offering a healthy 453 km certified range. Add the integrated battery-heating system and cold-weather losses fall sharply. No more planning winter trips around charger locations only.
• Safety First
LFP is also less prone to thermal runaway. That matters in a pickup that might see hot job-site parking lots or long highway stretches. Combined with water-cooling plates, cell temperatures stay in the optimal 20 - 40 °C band even during 120 kW peak bursts. Peace of mind comes built-in, not as an optional extra.
77 kWh Packs a Bigger Punch
Efficiency is not just chemistry. The RICH7 EV couples its battery to a Permanent Magnet Synchronous Motor (TZ220XSFDM50) mounted directly on the rear axle. A single-stage central reducer eliminates extra gear meshes, cutting mechanical losses and delivering torque with fewer moving parts.
• Motor and Reducer in Harmony
Rated output sits at 50 kW and 170 N·m when cruising. Need muscle? A quick press on the accelerator unleashes 120 kW and a robust 420 N·m for passing or merging. Because the peak zone is brief yet powerful, the electronics dial torque seamlessly so tires grip rather than spin. With an electronically limited top speed above 130 km/h, highway runs feel confident rather than frantic.
A water-cooling loop stabilizes inverter and stator temperatures. This means sustained pulls up mountain grades without derating. For owners who haul tools or weekend toys, consistent output matters more than a flashy 0-to-100 figure. Lower drivetrain heat also keeps cabin climate systems from stealing energy, indirectly boosting real-world range.
• How 77 kWh Translates Into 453 km
Battery capacity alone does not guarantee distance. Aerodynamics, rolling resistance, and software tuning all play supporting roles.
• The pickup's SUV-style form uses wind-cheating front fascia channels to cut drag.
• A low-rolling-resistance tire compound reduces energy draw by roughly 5 %.
• Smart energy-management software learns your routine and pre-conditions cells before departure, trimming heater use by as much as 8 %.

When combined, these tweaks stretch every kilowatt-hour. Drivers can confidently plan single-charge journeys from Singapore to Kuala Lumpur with reserve to spare.
Driving Experience in the Real World
Numbers on a spec sheet matter, yet daily comfort seals the deal. Open the door and you meet a cabin tuned for calm rather than flash. Thick acoustic glass and triple-sealed doors create a library-grade hush. Aerospace-inspired zero-gravity seats support hips and shoulders, reducing fatigue on multi-hour drives. Whether you commute downtown or cruise coastal highways, the environment stays serene. A 360-degree panoramic imaging system stitches four HD cameras into one seamless view, simplifying tight parking or trailer hookup. Software updates arrive over-the-air, future-proofing the system without dealership visits.
Engineers tuned the suspension for SUV-class control. A low center of gravity - thanks to the under-floor battery - helps the chassis stay flat in corners. Steering is light at low speed yet firms up on the highway, an electric-assist mapping that feels natural. Four-wheel disc brakes paired with real-time tire-pressure monitoring shorten stopping distances and flag under-inflation before it steals range.
• Cruiser-class frame - Welded high-strength steel rails absorb twist, improving ride comfort on uneven city streets.
• Ten-year anti-rust coating - Multi-layer galvanization protects against tropical humidity or salty coastal air.
Final Words
The efficient 77 kWh Lithium Iron Phosphate battery redefines what a long-range electric pickup can be. Coupled with a robust permanent-magnet motor, single-stage reducer, and smart thermal systems, it delivers a genuine 453 km range while keeping safety and durability front-of-mind. Add a quiet, tech-rich cabin plus SUV-class handling, and the package feels complete - work ready, family friendly, and future proof. For drivers and fleet managers searching for maximum distance with minimal fuss, this battery-driven platform shows how far the industry has traveled - and how much road still lies ahead.