How an EV Pickup Truck Lowers Your Driving Budget

EV pickup truck ownership can lower daily costs without sacrificing capability, and that belief guides how we design and build the RICH 7 EV. As a manufacturer, we focus on the real expenses you face every day - energy, maintenance, and uptime - and we engineer hardware that turns those costs into savings. This is not theory. It is the practical result of our core platform: a Permanent Magnet Synchronous Motor (TZ220XSFDM50), a 77 kWh Lithium Iron Phosphate (CATL) battery with a standard battery-heating system, and an integrated rear-axle layout built for durability and efficiency.

Daily Savings Built Into the RICH 7 EV EV Pickup Truck

The first lever is predictable energy spend. Electricity pricing is typically more stable than fuel, and our 77 kWh LFP pack helps you plan your day with confidence. With an estimated driving range of 453 km per charge, you can schedule jobs, errands, or deliveries with fewer interruptions. LFP chemistry is known for a long cycle life and thermal stability, which means you get consistent performance over time and less degradation anxiety. A standard battery heating system protects efficiency on cold mornings, so the truck is ready when you are.

The second lever is maintenance. Our Single-Stage Central Reducer replaces multi-gear complexity with a simpler, robust driveline. Fewer wear parts mean fewer surprises. Water-cooled thermal management keeps the 120 kW peak motor and 420 N·m peak torque system in their optimal window, which supports longevity under heavy use. The result is a smoother operating day and more predictable service windows.

•   77 kWh CATL LFP battery: stable chemistry, dependable cycles, planned charging

•   Integrated motor–rear axle, rear-mounted: fewer components, less complexity

•   Water cooling + standard battery heating: consistent performance in varied climates

•   Four-wheel disc brakes + tire-pressure monitoring: steady stopping power and better tire life

These fundamentals compound into a lower EV pickup truck total cost of ownership. You spend less time off the road and more time delivering value.

Hardware That Protects Your Investment and Uptime

Many fleets and small businesses feel the pain of unscheduled downtime: parts delays, corrosion issues, and inconsistent quality. We designed the RICH 7 EV EV pickup truck to address those pain points from the factory. The chassis pairs a cruiser-class body with a space-class frame for a stiff, durable foundation. Our body coating carries a 10-year anti-rust treatment to help you fight back against salt, humidity, and rough sites. A globally unified control standard and top-level production line keep every unit consistent, so your second and third trucks behave like your first.

The Integrated Motor-Rear Axle layout reduces mechanical interfaces, which can be common failure points in hard-working pickups. By pairing that architecture with water cooling, we keep thermal loads predictable, especially during towing, hauling, or long grades. Rated output is 50 kW/170 N·m, with 120 kW/420 N·m peak available for confident merges or worksite maneuvers. Top speed exceeds 130 km/h, which is more than enough for regional routes and intercity drives.

Safety and repair costs also influence daily spend. The standard 360° full-view imaging system helps reduce low-speed scrapes in tight yards or garages. LED daytime running lights enhance conspicuity in traffic. Four-wheel disc brakes and tire-pressure monitoring support consistent braking feel and tire wear - two line items that can creep up quietly over a year. We build for predictability because predictable trucks protect working calendars.

Comfort & CapabilityFeatures That Pay Off Every Day

Comfort doesn't just feel good; it preserves focus and reduces fatigue. The cabin pairs a passenger-grade interior with a humanized technology screen for clear information at a glance. A library-grade tranquil space and aerospace-grade zero-gravity seats turn long stints behind the wheel into manageable work sessions. That matters when your pickup is both office and toolbox. Our SUV-inspired design and SUV-class handling deliver easy control in urban traffic, while high crossing ability navigates jobsite ruts and seasonal roads.

•   Spacious, "space-capsule” interior for team comfort and gear organization

•   SUV-grade ride and steering for confident daily driving

•   360° imaging to simplify parking, staging, and trailer alignment

Capability meets thrift. With 453 km of range, you can stack stops without constant charging detours. The Single-Stage Central Reducer keeps driveline losses in check. The battery heating system shortens winter warm-up time, which makes early-shift deployments simpler. And because LFP packs are forgiving in daily cycling, they suit the rhythm of city routes, campus maintenance, and regional trades. If you are seeking an affordable electric pickup for small businesses, the RICH 7 EV keeps your operation nimble without extra overhead.

From the outside, the rugged SUV design communicates strength and modernity. Inside, thoughtful ergonomics and a clean interface reduce training time for new drivers. Across the vehicle, globally unified control standards simplify diagnostics, and our top-level wire-body production ensures consistent harnessing and signal integrity - small details that prevent small faults from becoming big delays.

Call to Action

Ready to see how a purpose-built EV pickup truck can trim your daily costs while elevating your brand? Book a RICH 7 EV demo drive and cost walkthrough with our team. We will map your routes, review charging plans, and show how the 77 kWh LFP platform, integrated rear-axle motor, and 10-year anti-rust body translate into real savings for your operation.