Dongfeng Vehicle RICH7 EV showcases how a Permanent Magnet Synchronous Motor elevates real-world performance, efficiency, and driving confidence. As the manufacturer, we developed the RICH7 EV around a Permanent Magnet Synchronous Motor to deliver consistent power with refined control. The motor integrates directly with the rear axle and sits rear-mounted, reducing mechanical losses and improving packaging. Water cooling maintains stable temperatures during city commutes and long highway runs. This balance supports smooth acceleration, quiet operation, and reliable output in daily use.

With a peak power of 120 kW and peak torque of 420 N·m, the RICH7 EV responds quickly to throttle inputs. Rated power of 50 kW and 170 N·m ensures efficient cruising where most drivers spend their time. The single-stage central reducer transmission simplifies the drivetrain and reduces maintenance needs. In testing, the vehicle comfortably exceeds 130 km/h, while the chassis tuning keeps the experience composed. Together, these elements raise permanent magnet synchronous motor efficiency and reinforce our focus on durable, real-world performance.
• Powertrain at a Glance
✅ Permanent Magnet Synchronous Motor, rear-mounted, integrated with the rear axle
✅ Water-cooled system for temperature stability and sustained output
✅ Single-stage central reducer for smooth, efficient power delivery
✅ Peak power/torque: 120 kW / 420 N·m; Rated: 50 kW / 170 N·m
✅ Maximum speed: more than 130 km/h
• Why This Matters for Fleets and Families
Electric powertrains must be efficient, quiet, and dependable. The RICH7 EV addresses common pain points: range anxiety, thermal fade under load, and drivetrain complexity. Our water-cooled PMSM maintains performance during repeated accelerations or hill climbs. The simplified reducer reduces potential wear points. For drivers, this means predictable performance in traffic, on highways, and across varied road conditions.
Battery, Range, and Efficiency in a Dongfeng Vehicle
To support the motor, we paired the RICH7 EV with a 77 kWh CATL Lithium Iron Phosphate (LFP) battery. LFP chemistry is known for stability and durability, which aligns with our commitment to robust, long-life products. The standard battery heating system helps the pack reach optimal operating temperatures more quickly, contributing to consistent range and reliable charging behavior in cooler climates.
In typical mixed use, the vehicle delivers a range of 453 km, providing sufficient distance for daily commuting and weekend trips. The combination of the PMSM's efficiency and the LFP battery's predictable performance supports a good energy consumption rate without sacrificing drivability. For customers who value total cost of ownership, LFP's reputation for long cycle life is an important advantage.
We engineered the RICH7 EV to reduce friction - literally and figuratively. The integrated rear-axle motor layout minimizes complexity. The single-stage reducer limits gear transitions. Water cooling keeps components within optimal temperature windows. Each decision is aimed at helping owners focus on the journey, not the drivetrain.
• Key Battery and Range Highlights
✅ Battery capacity: 77 kWh
✅ Battery type: CATL Lithium Iron Phosphate (LFP)
✅ Standard battery heating system for cold-weather readiness
✅ Range: 453 km
Design, Comfort, and Safety for the Long Run
Performance matters, but drivers live with design and comfort every day. The Dongfeng Vehicle RICH7 EV adopts an SUV design with confident stance and LED daytime running lights. Inside, the passenger-focused interior brings a humanized technology screen and a 360 full-view imaging system for easier parking and low-speed maneuvering. Library-grade tranquil spaces keep the cabin pleasantly quiet, while aerospace-grade zero-gravity seats help reduce fatigue on long drives. The spacious, “space-capsule-like” interior gives families room to stretch, and the SUV-class handling experience supports responsive, predictable control.
Production quality is foundational. We rely on top-level wire body production and globally unified control standards to achieve consistent assembly. The body uses a cruiser-class structure matched with a space-class frame, designed for rigidity and durability. A 10-year anti-rust paint process protects exterior surfaces over time. Four-wheel disc brakes and tire-pressure monitoring contribute to safety fundamentals, while high crossing ability helps on complex road conditions.
• Everyday Features Drivers Appreciate
✅ SUV-class handling and high crossing ability
✅ Humanized technology screen and 360 surround imaging
✅ Library-grade quiet cabin and spacious interior
✅ Aerospace-grade zero-gravity seats for long-trip comfort
✅ Four-wheel disc brakes + tire pressure monitoring
✅ 10-year anti-rust paint; unified global quality standards
For customers comparing options, the RICH7 EV focuses on what matters most: reliable power, consistent range, and comfort that stands the test of time. The harmony of the Permanent Magnet Synchronous Motor, LFP battery, and streamlined drivetrain creates a simple, predictable ownership experience.
Call to Action: Ready to experience the Dongfeng Vehicle RICH7 EV and its Permanent Magnet Synchronous Motor firsthand? Book a product demonstration or request a tailored fleet consultation today.