Dongfeng Pickup Z9 Arrives in Peru: Three-Pronged Initiative Launches Latin American Market

The export of Chinese automobiles has maintained robust growth, with 641,000 units exported in 2024, a year-on-year increase of 23%. Industry trends are shifting from feature-centric competition to scenario-based innovation, and from product purchases to value recognition. These changes are not only driving the transformation and upgrading of China’s automotive industry but are also profoundly impacting the pickup truck sector.  

Dongfeng Motor’s all-new strategic model, the versatile all-scenario mid-to-large-sized off-road pickup—Z9—will make its grand debut in Peru on September 22. The launch will be accompanied by three key activities: a new vehicle release conference, an appearance at the PERUMIN Mining Exhibition, and multi-city off-road test drives. This series of events underscores Dongfeng Motor’s commitment to deepening its presence in Latin America’s commercial vehicle market, offering tailored solutions for local consumers, particularly in key sectors such as mining, power, and municipal transportation.  

The all-new Z9 is positioned as a durable and technologically advanced pickup, capable of handling Peru’s diverse terrain with ease. It aims to connect with audiences who value power, design, and versatility, positioning the Z9 as an ideal choice for both work and adventure.  

The promotional campaign employs a multi-channel strategy to enhance the Z9’s influence in the pickup segment and achieve solid pre-sales results, marking a new chapter for the brand in Peru. Developed to address the practical needs of the Peruvian market, the Z9 combines robust performance with functional utility. It features a professional 4WD system and a durable powertrain designed to conquer steep mountainous paths and challenging mining roads. With an upgraded cargo structure and exceptional load-bearing capacity, the Z9 effortlessly meets material transport and equipment towing demands, aligning with the core needs of Peruvian users for "high reliability and practicality."  

1. Z9 Product Launch Conference  

   - Date: September 22, 2025  

   - Location: Lima, Peru  

   On September 22, Zhengzhou Nissan will host an exclusive launch event for the Z9 pickup in Lima, inviting local mainstream automotive media, industry influencers, and key channel partners. Attendees will gain insights into the Z9’s standout features and performance advantages through technical presentations and static vehicle displays, while also experiencing ZNA’s R&D capabilities and commitment to the local market.  

2. Z9 at PERUMIN Mining Exhibition  

   - Date: September 22–26, 2025  

   - Location: Arequipa, Peru  

   On the same day, the Z9 pickup will be showcased at PERUMIN, Peru’s most influential mining event (September 22–26). This year’s PERUMIN is expected to attract over 1,000 exhibitors and tens of thousands of professional visitors. As a globally significant mining country, Peru’s mining industry contributes 12% to its GDP, and 50% of 4WD pickup users are from the mining sector, highlighting substantial market potential. Zhengzhou Nissan’s participation aims to precisely communicate the product’s value to industry users and gather insights into customized needs for mining operations, paving the way for future service optimization.  

3. Z9 Test Drive Events  

   - Date: September 22, 2025  

   - Location: Lima and Arequipa  

   On September 22, test drive events will be held in Lima and Arequipa, allowing participants to fully experience the Z9’s performance in urban roads, suburban conditions, and light off-road environments. These sessions simulate real-world commercial and leisure scenarios, showcasing the vehicle’s power, handling, and load capacity. For key clients in mining and logistics, dedicated consultants will provide one-on-one consultations, tailoring purchase plans to specific needs and facilitating optimal demand matching.  

The launch of the Z9 pickup in Peru is a significant step in Zhengzhou Nissan’s strategy of "global layout and localized services." Moving forward, the brand will continue to focus on user needs, leveraging its R&D and manufacturing strengths to deliver more high-quality models to the South American market, enhancing its competitiveness in the global pickup sector, and supporting local economic and mobility development.  

Stay tuned for the grand debut of the Zhengzhou Nissan Z9 pickup in Peru on September 22!