Dongfeng Pickup Truck – Your Trusted Road and Off-Road Partner

Dongfeng pickup truck is built to turn every journey into a confident, capable adventure while keeping ownership simple and predictable.

Why The Dongfeng Pickup Truck Is Your Adventure Partner

From jobsite to weekend trail, drivers face the same pain points: uncertain terrain, heavy loads, shifting weather, and the need for dependable electronics that just work. Downtime is costly, and complex systems can distract more than they help. As the manufacturer, we designed the RICH 7 TIGER ROAR VERSION to remove those barriers. It is rugged, powerful, intelligent, and reliable across different terrains - without burdening you with complexity. This is an all-terrain diesel pickup with ADAS Level 2 that is engineered for clarity, control, and confidence.

RICH 7 Tiger Roar Version: Power, Intelligence, Reliability

1) Golden Power: Precision For Different Terrains Excellence

Under the hood, the M9T diesel works with an 8AT transmission to deliver smooth, decisive control on gravel, sand, or tarmac. The powertrain is tuned for consistent torque delivery and stable cruising. With a maximum speed of 160 km/h, highway transfers are easy, even when you're hauling gear. The vehicle meets Euro IV/Euro III emission standards to match regional requirements. Chassis fundamentals matter too: a body-on-frame layout absorbs punishment while preserving cabin comfort and steering accuracy.

2) Smart Driving: Assistance That Feels Natural

We treat intelligence as a driver aid, not a distraction. ADAS Level 2 autonomous assistance supports confident driving over long days, while wireless charging keeps devices powered without clutter. Core controls are always close: a multi-function steering wheel with electronic power assist and angle adjustment, plus audio control at your fingertips. The 7-inch color multi-information display shows trip data, fuel level, instant and average consumption, door-ajar warnings, clock, and vehicle status. An off-road information page provides barometric pressure and slope data - useful when weather or gradients change quickly.

3) Proven Reliability: Verified In Extreme Conditions

Reliability is not a slogan; it is a test plan. This Dongfeng pickup truck platform comes with over 30 years of global acclaim and has completed 720,000 km of rigorous testing in extreme conditions. That means predictable behavior, fewer surprises, and a fleet you can trust day after day. It's a true body-on-frame pickup for harsh conditions - engineered to take the hit so your schedule doesn't.

Designed Around Drivers: Safety, Comfort, And Utility

1) Exterior And Utility That Work As Hard As You Do

Function leads form. The rhino-horn antenna, off-road wheel arches, and smoked aluminum alloy wheels signal purpose. Iron front and rear bumpers with an off-road design add resilience. Everyday touches matter too: electric fuel-lid release, chrome door and tailgate handles, and headlamp delay-off for safe exits. Lighting boosts visibility with LED headlights (electric height adjustment and automatic on), LED daytime running lamps, front and rear fog lamps, and cornering fog-lamp assist. Mirrors are body-color with electric adjustment and LED turn signals; manual or electric folding options are available, with defrost to clear morning fog.

2) Safety And Control Systems You Can Feel

Stability is built-in. The suite includes ESC with ABS + EBD, HBA (hydraulic brake assist), HHC (hill-start assist), VDC (vehicle dynamic control), TCS (traction control), ROP (active anti-rollover), and HAZ (emergency braking alert). Dual airbags provide primary restraint protection. The system works quietly in the background so you stay focused on the road.

• Cruise Control Reduces Fatigue On Long Transfers
• Electronic Parking Brake With Auto Hold Simplifies Starts On Grades
• Tire Pressure Monitoring Helps Maintain Grip, Range, And Tire Life
• Rear Parking Radar And Reversing Camera Assist In Tight Worksites And Crowded Lots

3) Cabin Made For Long Days And Longer Memories

Inside, the theme is purposeful comfort. The off-road style interior (dark tone with orange edging) resists wear while adding visual energy. A smart key provides keyless entry, push-button start, and an engine immobilizer for security. The manual anti-glare inside mirror reduces night fatigue, and steering-assist lighting triggers the appropriate fog lamp to illuminate tight turns. The result is a cabin that stays calm, informative, and easy to operate - even when conditions are not.

• Mist-Spray Washer Nozzles Clear The Windshield Evenly
• Body-Color Mirrors With Integrated LED Indicators Keep Signals Visible In Dust Or Rain
• 7-Inch Display Keeps Essential Data Front And Center Without Clutter

Ready To Build Your Next Advantage? (CTA)

Choose the Dongfeng pickup truck RICH 7 TIGER ROAR VERSION for a partner that delivers on every shift and every trail - M9T diesel, 8AT control, and a safety suite that works as hard as you do. Let our team tailor configurations for your routes, climate, and payload needs. CONTACT US to arrange a product walk-through, request a quotation, or schedule a test drive. Your Reliable Adventure Partner is ready when you are.