COMPANY PROFILE
Zhengzhou Nissan Automobile Co., Ltd. was established in March 1993 as a prestigious national high-tech enterprise and the first complete vehicle joint venture of Nissan Motor Co., Ltd. in China. In 2004, it became an integral part of the renowned Dongfeng Group as a wholly-owned subsidiary of Dongfeng Motor Co., Ltd., with an equal 50-50 joint investment from both Chinese and Japanese sides. The company boasts a registered capital of 1.29 billion RMB, an impressive annual output value of 6.2 billion RMB, and currently employs nearly 3,000 dedicated staff members, contributing to its success and growth.
Zhengzhou Nissan follows a dynamic dual-brand development strategy, operating under the globally recognized NISSAN and Dongfeng brands. The company has consistently ranked among the top three in China's competitive pickup truck market for many years. Focused on manufacturing pickup trucks and off-road SUVs, Zhengzhou Nissan maintains a robust, full value-chain business system, encompassing product R&D, supply chain management, manufacturing, and marketing services. With a vast network of over 200 primary dealerships, 500+ secondary dealerships, and more than 400 after-sales service stations, the company has built an extensive and efficient sales and service infrastructure, delivering convenient, prompt, and comfortable purchase and maintenance experiences to customers nationwide.
Zhengzhou Nissan continues to expand its global footprint. Its world-class vehicles are sold in more than 50 countries and regions globally, enhancing the company's international presence.
Zhengzhou Nissan is unwavering in its commitment to prioritizing customer satisfaction through an enduring spirit of innovation in technology and the pursuit of exceptional product quality, ensuring its position as a leader in the automotive industry.
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Zhengzhou Nissan Automobile is continuously striving to prioritize customer satisfaction through an endless spirit of challenge toward technological development and top-notch products.
R&D Capabilities
Founded in 1993, the Zhengzhou Nissan Technical Center has been recognized by the government as a National Enterprise Technology Center, a Technology Innovation Demonstration Site in Henan Province, and one of Nissan’s 22 global R&D bases. The company possesses the expertise and capacity for complete vehicle design and development and has established an independent-brand product development process based on Nissan’s renowned V-3P methodology.
In terms of R&D technical capabilities, Zhengzhou Nissan excels in designing and developing entirely new vehicle platforms. It also possesses comprehensive in-house trial production and validation capacities, with the ability to produce 120 vehicles annually, supported by over 300 sets of state-of-the-art testing equipment. The company conducts rigorous vehicle reliability tests, NEV (New Energy Vehicle) powertrain evaluations, parts environmental testing, and electronic/electrical stability analysis. Its high/low-temperature environmental simulation and emission laboratory has achieved CNAS, a prestigious national-level certification.
Manufacturing Capabilities
Zhengzhou Nissan’s Zhongmu plant, a state-of-the-art full vehicle production facility, was established and commissioned in 1990. It serves as a global manufacturing and export base for both Dongfeng and Nissan’s pickup trucks. In July 2019, the plant was named one of Henan Province’s first Intelligent Manufacturing Benchmark Enterprises, reflecting its commitment to advanced manufacturing practices. By fully adopting Nissan’s renowned manufacturing systems and standards, the facility has achieved an exemplary level of performance in Quality, Cost, and Time (QCT) among Nissan’s overseas KD facilities.
The factory can flexibly produce various vehicle types—pickups, SUVs, and passenger cars—on the same production line, covering the core processes of stamping, welding, painting, and final assembly. Its assembly workshop is unique in its ability to produce both body-on-frame and unibody chassis models simultaneously, making it the first mixed-production line of its kind in China.
Special Vehicles and New Energy Business
Guided by its core philosophy of “Professional + Specialized,” Zhengzhou Nissan offers personalized and highly specialized solutions for special-purpose vehicles, constantly optimizing transportation solutions to meet the diverse needs of customers. Through years of extensive exploration, the company has developed multiple industry standards for special-purpose vehicles, secured more than 20 national patents, and designed over 100 custom vehicle models centered on pickup trucks. These vehicles are widely used across various sectors, including public security, utilities, and emergency response.
Zhengzhou Nissan was among the pioneering OEMs to obtain the National New Energy Vehicle Production Qualification. Since the launch of its new energy business in 2006, the company has accumulated over 17 years of extensive experience, establishing itself as an expert in the development and application of NEVs.
We Will Create Better Value
Achieving a greater, more meaningful purpose from a human perspective and doing the right thing for humanity.
Corporate Social Responsibility
Zhengzhou Nissan fulfills its corporate social responsibility, focusing on financial aid for poor college students, donations to pickup truck villages, and rural revitalization. It has jointly created the "Hand in Hand Project" public welfare brand with the Zhengzhou Charity Federation, formed sub-brands such as "Successful Dreams", "Happy Growth", and "Dream Classroom", and built a good corporate responsibility image.
Development Plan
During the "14th Five-Year Plan" period, Zhengzhou Nissan will take "assuming the responsibility for the development of Dongfeng Pickup Business" as its business development positioning, focusing on pickup and non-load-bearing SUV business.
Corporate Social Responsibility
Zhengzhou Nissan takes its corporate social responsibilities seriously, focusing on initiatives such as financial aid for underprivileged college students, donating pickup trucks to rural areas, and contributing to rural revitalization efforts. In collaboration with the Zhengzhou Charity Federation, the company has launched the “Hand-in-Hand Program,” which includes impactful sub-brands like “Realize Dreams,” “Happy Growth,” and “Dream-Building Classroom,” further strengthening its image as a responsible corporate entity dedicated to positive societal impact.
Development Plan
During the “14th Five-Year Plan” period, Zhengzhou Nissan has strategically positioned itself to “undertake the development of Dongfeng’s pickup truck business,” with a strong focus on expanding its presence in the pickup truck and body-on-frame SUV segments, solidifying its leadership in these key areas.
Business Philosophy
Since its inception, Zhengzhou Nissan has specialized in segment development, with a core emphasis on a pickup truck strategy. Upholding the values of “Trust, Companionship, and Shared Achievement,” Zhengzhou Nissan remains committed to a customer-centric approach, delivering comprehensive, high-quality vehicle purchasing and ownership experiences.
