Auto Dongfeng Fresh Design: Strong Eagle Grille Look

Auto Dongfeng introduces the RICH6 PRO with a bold new front grille style designed for real work and real style. From the factory floor to the open road, we engineered this pickup to solve everyday pain points: durability, safety, load capacity, and total cost of ownership. The Auto Dongfeng RICH6 PRO pickup blends an assertive "eagle" grille with robust chassis tuning, efficient diesel power, and a cabin built for long days. This is our vision of a tool that also looks the part - an Auto Dongfeng bold front grille design with substance behind the shine.

Auto Dongfeng Design: Bold Front Grille, Smart Cabin

The new fac is purposeful. The front grille projects strength, paired with the "flying eagle" mesh and eagle-eye projector headlights. On 8AT models, the lights switch on automatically, and LED daytime running lamps sharpen visibility in traffic. The overall stance is upright and muscular, signaling confidence in busy urban streets and on rugged sites.

Inside, we kept the layout clean and modern to reduce fatigue. The 10.25-inch display is clear and quick to read. The dashboard features a refined tech texture, while the new D-shaped multifunction steering wheel delivers a firm grip during tight maneuvers. Our zero-gravity front seats help sustain posture on long routes. Practical touches matter: an intelligent key, an electromagnetic fuel cap, and mist-type washer jets that keep the windshield clear without waste. Driver convenience continues with the BCM controller: delayed headlamp off, power-window power-down delay, one-touch lock with lights out, and automatic re-lock. These small details remove friction from daily use and improve safety.

✅  Exterior - Eagle Grille & Lighting

•  Bold "flying eagle" grille and eagle-eye projector headlights
• LED daytime running lamps + auto-on headlights (8AT)
• Solid, upright posture that communicates capability

✅  Cabin - Comfort & Control

• 10.25-inch display, simple and tech-driven dash
• D-shaped multifunction steering wheel; driver seat 6-way adjust
• Zero-gravity seats; smart key; practical storage such as the glasses case

Built to Work: Platform, Safety, and Durability

Under the design is proven DNA. RICH6 PRO shares a platform philosophy with a high-end international pickup and uses the same professional off-road chassis tuning: a front double-wishbone independent suspension with a stabilizer bar, and a rear progressive leaf-spring setup with a resonant damper. This balance improves comfort when empty and control when loaded.

We apply stringent joint-venture quality controls (AVES) and manufacture on a state-of-the-art line, supported by top-tier global and national suppliers. The body structure is built for the long run, with a true ten-year anti-corrosion strategy and 1,440-hour corrosion testing. For customers, that means fewer interruptions and predictable costs over time.

✅  Proven Platform & Quality Control

• Professional chassis tuning: double-wishbone front + progressive leaf rear
• Joint-venture grade quality management (AVES) and top supplier system
• Ten-year anti-corrosion body; 1,440-hour corrosion test

Safety is not optional - it is engineered in. Our unique "ZONE BODY" structure forms a protective safety cell. A tank-grade high-strength body, a collapsible brake pedal, adjustable front belt heights, and a rear middle three-point belt reinforce passive safety. Active safety builds confidence: an ESC package with eight integrated functions (4WD & 8AT) helps keep the vehicle composed when surfaces change. Reversing radar and camera, front fog lamps, LED DRLs, auto headlamps, and tire pressure monitoring (8AT) add clarity in tight zones. We also tuned vehicle posture to reduce nose-up under heavy loads, and we extended driver seat height travel from 30 mm to 50 mm for better fit. The forward lower blind zone is reduced by 1.5 m (from about 10.6 m to 9.1 m), improving close-in visibility by 14%.

✅  Safety that Works for You

•  "ZONE BODY" safety cell; high-strength structure; collapsible brake pedal
• ESC with eight functions (4WD & 8AT); reversing radar + camera
• Smaller forward blind zone; longer seat height travel for more drivers

Load, Power, and Efficiency for Real Business

Customers asked for fewer trips and more payload confidence. We responded. The bed offers an internal length of 1.85 m and leading width, with a large volume whether you choose the standard or long box. A durable bed-liner is standard. The rear leaf springs use high-strength material with stiffness increased by 50% to resist squat and keep the nose down under load. We reinforced the "160" heavy-duty leaf spring pack (with sprayed markings), added a full-steel sport bar and exterior tie-down hooks, and strengthened the tailgate. Hinges grow to 4.0 mm thickness, improving hinge strength by 25%, and tailgate load capacity jumps from 250 kg to 600 kg - an uplift of 140%. That means fewer compromises and less time rearranging cargo.

✅  Carry More, Climb Faster

• 1.85 m bed length; wide bed; standard bed-liner
• Rear spring stiffness +50%; reinforced "160" leaf pack
• Tailgate capacity 600 kg (+140%); steel roll bar and rope hooks

Power should feel effortless, not stressful. The 2.3T diesel (Alliance M9T) pairs with the ZF 8AT for smooth, quick shifts, or with a 6MT for drivers who prefer manual control. Peak outputs reach 108/120 kW with 380 N·m of torque. Low-speed tuning increases torque by 12.5%, from 240 N·m to 270 N·m, to move off confidently on grades. Gradeability rises from 40% to 45%, so a loaded start on a steep ramp is less drama and more progress. This is capability you can measure - and feel.

✅  Save Fuel, Cut Costs

Fuel economy supports profitability. On 4WD models, the 6MT achieves an NEDC announced 7.5 L/100 km, while the 8AT achieves 7.9 L/100 km. That is typically 0.4–0.8 L/100 km lower than many rivals in the same segment, so you burn less while carrying more. Over a year, that difference matters to your bottom line.

Call to Action: Ready to see how the auto Dongfeng RICH6 PRO fits your routes and loads? Book a demo or request a fleet quote today. Equip your team with a pickup that looks bold and works even bolder - an Auto Dongfeng RICH6 PRO built for reliability, safety, and efficient heavy lifting.