Dongfeng Pickup Division Showcases Three Models at the 138th Canton Fair

From October 15 to 19, the 138th China Import and Export Fair (Canton Fair) was grandly held in Guangzhou. As one of the most significant windows for global trade, the Canton Fair attracted over 150,000 global buyers and partners, gathering on this international stage that connects China with the world. The Dongfeng Import & Export Company Pickup Division showcased three models at the exhibition. With a fully upgraded product lineup and strong product performance, Dongfeng demonstrated the powerful innovation and product strength of both Dongfeng Motor and Chinese automotive brands, drawing wide attention and enthusiastic responses from overseas customers.

This year’s Dongfeng Pickup booth featured both indoor and outdoor displays, presenting three star models — Rich 6, Rich 6 Polar Edition, and Z9 Passenger Edition. These models cover a wide range of application scenarios, including medium-sized wide-body utility pickups, cold-climate modified work pickups, and all-terrain mid-to-large off-road pickups. With its diverse product portfolio and outstanding performance, Dongfeng Pickup comprehensively showcased its strength and vision in both commercial-passenger versatility and customized vehicle development, further strengthening its connections with global partners and accelerating its internationalization process.

During the exhibition, the Dongfeng booth attracted a large number of visitors and business partners. Many overseas buyers stopped by to learn more about product configurations and engaged in in-depth discussions with sales representatives. Customers from West Africa and Central America expressed strong purchasing intentions and scheduled factory visits. The booth atmosphere was exceptionally vibrant and full of energy. Media outlets such as Henan Daily and Canton Fair Media interviewed Mr. Qi Kuiyuan, General Manager of the Dongfeng Import & Export Pickup Division, who received high praise for Dongfeng’s continued product innovation and accelerated globalization strategy.

With stable and reliable quality, superior power and off-road performance, a broad international dealer network, and competitive value, Dongfeng Pickups have earned widespread recognition and acclaim from overseas clients. Many visiting customers shared positive feedback and exchanged contact information for further cooperation.

Moving forward with innovation and accelerating globalization, Dongfeng Pickup will remain committed to its internationalization strategy and actively embrace global opportunities. By leveraging both domestic and international platforms, the company aims to continuously enhance the global influence of the “China Pickup” brand. Through deeper collaboration with global partners and localized development, Dongfeng Pickup strives to build a high-quality benchmark for overseas expansion, empowering business and individual users worldwide to enjoy an all-terrain, all-purpose lifestyle, and driving the brand’s continuous global growth.