Why Dongfeng RICH 7 EV Is Ideal for City Roads

Dongfeng RICH 7 EV is engineered for today's dense, demanding cities - and we build it to solve real, daily pain points for urban fleets and professionals.

Urban Challenges, Manufacturer Solutions

From a manufacturer's seat, we hear the same issues from city operators: traffic slows productivity, tight streets punish vehicles, stop-and-go driving inflates costs, and drivers need comfort to stay focused. The Dongfeng RICH 7 EV meets these needs with a durable, SUV-inspired design and a robust electric platform that delivers smooth, quiet power. Our top-level wire body production and globally unified control standards guide every unit, while a 10-year anti-rust paint process protects the body through years of wet roads and winter de-icing.

The exterior uses an SUV design with LED daytime running lights that stand out in busy streets. The chassis and frame are tuned for real work: a cruiser-class body combined with a space-class frame helps the vehicle feel planted over cobblestones, speed bumps, and construction zones. Four-wheel disc brakes and tire pressure monitoring support consistent stopping and simple pre-trip checks, which is critical for city uptime. Inside, a passenger interior design reduces fatigue. Noise is kept low, creating library-grade tranquil spaces that let drivers hear cyclists and pedestrians. These are the details city teams notice after thousands of starts and stops.

For buyers seeking an electric pickup for urban logistics or a city-ready electric work truck, the Dongfeng RICH 7 EV brings the right mix of practicality and refinement. Our goal is simple: make everyday city operations easier, safer, and more efficient without adding complexity.

Dongfeng RICH 7 EV Powertrain and Range for the City

• Efficient Electric Architecture

At the heart of the Dongfeng RICH 7 EV is a permanent magnet synchronous motor. The integrated motor-rear axle layout is rear-mounted, so packaging is tidy and weight distribution supports confident handling. A single-stage central reducer delivers immediate response without shift shock. Cooling is by water cooling, which helps the system maintain performance during summer heat and rush-hour congestion.

Rated output is 50 kW with 170 N·m of torque for daily city tasks, while peak power reaches 120 kW and peak torque 420 N·m for merging, hills, and full payload starts. Maximum speed is more than 130 km/h, giving headroom for ring roads and express segments without strain. The driving feel is SUV-class in its balance and control, not just in appearance.

• City Pace, Confident Range

Range matters in the city because detours and traffic add distance and time. The Dongfeng RICH 7 EV pairs a 77 kWh Lithium Iron Phosphate battery from CATL with a standard battery heating system. This combination supports reliable performance in colder mornings and helps stabilize delivery schedules. The rated range is 453 km, which allows most fleets to complete a full day's route, driver breaks, and returns to base on one charge. The chemistry is chosen for stability and long service life, aligning with fleet cost control. Drivers feel the difference in predictable power and fewer mid-day interruptions.

CTA: Ready to see how this translates to your routes? Book a test drive or request a fleet demo today and model your daily cycle with the RICH 7 EV.

Comfort, Safety, and Smart Design That Work in Traffic

Human-Centered Cabin

Urban work is intense. The Dongfeng RICH 7 EV focuses on driver well-being with a spacious, “space-capsule” feel and aerospace-grade zero-gravity seats that support posture during long shifts. A humanized technology screen puts key information in clear view, and the 360° full view imaging system reduces blind spots when backing into tight loading bays or threading through narrow alleys. The result is less stress and fewer minor scrapes - both important to total cost of ownership.

• SUV-inspired exterior for confident presence in busy streets
• LED daytime running lights for clear visibility to other road users
• Four-wheel disc brakes + tire pressure monitoring for consistent safety checks
• 360° full view imaging system for easier parking and loading
• Library-grade tranquil spaces to reduce fatigue and improve focus
• Passenger interior design that feels familiar to retail and corporate drivers

Beyond the cabin, the Dongfeng RICH 7 EV's high crossing ability keeps momentum over speed humps and uneven surfaces, while good energy consumption performance supports predictable operating costs. These details add up across hundreds of shifts: smoother handling, fewer interruptions, and a driver-first environment that helps teams stay sharp through the last delivery.

CTA: If your operation is moving to electrification, talk with our product team about spec'ing the RICH 7 EV to your routes, payloads, and dwell times.

✅  Quick Spec Snapshot (for decision makers)

• Battery: 77 kWh Lithium Iron Phosphate (CATL), battery heating standard
• Motor: Permanent Magnet Synchronous Motor, water cooling
• Layout: Integrated motor-rear axle, rear-mounted; single-stage central reducer
• Power/Torque: Rated 50 kW / 170 N·m; Peak 120 kW / 420 N·m
• Range: 453 km; Max speed: >130 km/h
• Chassis & Safety: Cruiser-class body + space-class frame; four-wheel disc brakes; tire pressure monitoring

The Dongfeng RICH 7 EV is built for urban driving because we designed it for the realities of city work: tight spaces, long days, and the need for reliable, quiet power. When fleets ask for a practical electric upgrade, we deliver a platform that is simple to operate, comfortable to drive, and tuned for the city from the factory floor to the final mile. Contact us to start your pilot program and put the RICH 7 EV to work in your city.