Affordable Pickup Truck with Muscle: RICH 6 Review

Looking for an affordable pickup truck that won't make you feel like you settled for "good enough"? The RICH 6 might surprise you. It's powerful when you need muscle, civil enough for city errands, and refined enough to make a long road trip feel more like a weekend getaway than a chore.

Meet the Team Behind RICH 6

For years we focused on rugged workhorses that fleets could trust. Then customers began asking for something extra - work-ready strength wrapped in real comfort, without the sky-high price tag of luxury imports. The RICH 6 is our answer. We took the engineering know-how earned in commercial trucks and paired it with the creature comforts drivers crave today. The result? A genuinely affordable pickup truck that still carries the badge of a mid-to-high-end brand.

Power You Can Feel, Versatility You'll Use

Hit the starter button and the 103 kW engine fires up with a confident hum. The 305 Nm of torque arrive early in the rev range, so you're not waiting forever to merge or climb a steep hill. Add the BorgWarner 4WD system and the RICH 6 slips from paved streets to muddy ruts without drama. Need numbers? Here are the basics:

✓ Top speed 150 km/h

✓ Wheelbase 3,150 mm for steady highway manners

✓ Fuel tank 73 L - fill up once, drive all weekend

Out on the road, that long wheelbase tampers down jitters, while the steering feels surprisingly light during tight city turns. Switch into 4L on a rocky trail and the truck bites in, letting you pick your line rather than bounce over it. For an affordable pickup truck, that dual personality - comfortable commuter on Monday, trail companion on Saturday - might be its most valuable trick.

Living With the RICH 6

Inside, the first thing you notice is the seating. We fitted zero-gravity front seats with seven support points, the kind of feature normally advertised in premium SUVs. Choose manual adjustment to keep the price low or opt for the eight-way power version if you spend hours behind the wheel. Either way, you'll step out feeling fresher than expected.

A quick tour of the cabin shows the same "why not?" attitude:

✓ Leather-wrapped steering wheel that actually feels like leather

✓ Keyless entry with push-button start - no more pocket digging

✓ Dual-zone A/C option with a pollen filter (worth its weight in springtime)

✓ 3.5-inch color driver display - small, clear, all the info you need

Safety was never an afterthought. Dual front airbags, ABS, EBD, ESP, and a tire-pressure monitor come standard. Park a tight spot? Rear camera plus sensors have your back. LED daytime running lights make sure you're seen, and the auto-dimming mirror spares you the late-night glare. Parents will appreciate child-lock rear doors; contractors will appreciate the resin under-guard that shields the engine when a jobsite claims yet another surprise rock.

•  Running Costs That Make Sense

Fuel economy is only half the story in ownership math. The RICH 6 uses widely available parts and a straightforward engine architecture, so service intervals stay wallet-friendly. Insurance premiums often sit lower than those on high-end imports, making this affordable pickup truck a smarter balance sheet choice for small businesses and growing families alike.

•  Room for Work and Play

Throw camping gear, construction tools, or a pair of dirt bikes into the bed - the RICH 6 can handle it. Tie-down loops are placed within easy reach, and the tailgate drops with a reassuring heft. Yet park the truck at a client's office and the chrome-accented grille and LED lighting signal something more upscale than "basic work truck."

The Verdict

Plenty of pickups can haul cargo; plenty can pamper you with leather and gadgets. Few blend those abilities at a price that still qualifies as an affordable pickup truck. The RICH 6 does, and that's what sets it apart. It isn't perfect - no truck is - but it nails the fundamentals: torque that gets used, comfort that matters, and safety that doesn't ask for an upgrade fee. If your checklist reads "power, value, and genuine usability," give the RICH 6 a serious look. Schedule a test drive, load it the way you actually work or play, and see if those specs turn into something you feel behind the wheel. Chances are, you'll step out thinking what many of us at Zhengzhou Nissan thought when the first prototypes rolled off the line:

"This is the truck we'd buy with our own money."