Affordable fuel-efficient pickup trucks used to mean compromise. Not anymore. Today's buyers want muscle, range, and value in one smart package. Budgets are tight. Fuel prices move. Workloads grow. The question is simple: can a pickup stay powerful and still sip fuel? Our latest platform says yes. It blends low-end torque, steady handling, and real-world comfort. City runs feel easy. Job sites feel controlled. Weekend trips feel light. But the real surprise isn't in the brochure. It's in how the numbers add up on the road. In a moment, we'll show you why. And what most spec sheets miss.

Why Efficiency Doesn't Mean Less Capability?
For many buyers, the math is unforgiving: more distance, more loads, the same budget. Fleets track total cost of ownership, while small businesses need one truck that can handle weekdays and weekends. This is where affordable fuel-efficient pickup trucks earn trust. They pair lean consumption with engines that produce torque where work happens - low in the rev range - so you move off the line with confidence and tow without drama.
The Dongfeng RICH 6 is built around real-world duty cycles. Choose diesel or gasoline to match routes and regulations. Pick 2WD to save fuel in cities or 4WD for sites, farms, and winter. Gearboxes include smooth 5MT/6MT manuals and an 8-speed automatic that holds lower revs on the highway, cutting consumption and noise. The chassis uses a double-wishbone independent front suspension for precise steering and a steel-spring rear for stable payload control. Practical geometry matters, too: 207 mm ground clearance and up to 31°/26° approach/departure angles keep the underbody safe on ruts and steep ramps. In tight yards, a 6.4 m turning radius saves time and avoids three-point turns.
✅ Key Pain Points We Solve:
• Fuel Volatility: Efficient engines and smart gearing reduce trips to the pump.
• Mixed Duty Needs: 2WD/4WD and multiple transmissions let one platform cover city and site work.
• Compliance Pressure: Euro VI + OBD availability helps fleets meet modern audits without losing drivability.
• Driver Fatigue: Supportive seating, clear infotainment, and stable handling keep teams fresh and productive.
The RICH 6 In Detail
Numbers matter when they cut waste and boost uptime. We highlight the data customers ask about most, so you can spec with confidence.
- Footprint And Bed Options
At roughly 5290 - 5310 x 1850 x 1810 mm, the RICH 6 fits in standard parking spaces while delivering real utility. The 1510 x 1562 x 475 mm cargo box handles tools, pallets, and weekend gear with ease. If you haul longer loads, the 2160 x 1562 x 475 mm long bed reduces re-stacking and extra trips. A 3150 mm wheelbase calms broken pavement and stabilizes highway cruising.
- Engines Tuned For Work
Our diesel lineup centers on two proven units. The M9T delivers up to 120 kW and 380 Nm, ideal for hills, overtakes, and towing. The ZD25T5 offers 103 kW and 305 Nm, a durable, efficient choice for mixed urban - rural duty. Prefer gasoline? The 2TZD provides 116 kW and 230 Nm, with responsive throttle for city routes and light site tasks. All are calibrated for low-end torque and smooth pull, so you don't have to wind them out to get moving.
- Strength, Stability, And Range
RICH 6 variants post gradeability up to 40%, keeping momentum on steep ramps and gravel climbs. 255/70R16 tires balance grip and durability without spiking fuel usage. A 73 L fuel tank supports long stretches between stops, and selected models reach up to 170 km/h, aiding safe passes on fast roads.
- Transmissions And Drive Choices
Match the transmission to your cost model. 5MT/6MT offer mechanical simplicity and precise control; the 8AT keeps the engine in its most efficient band at cruise and during light-load town driving. Pair 2WD with urban delivery or choose 4WD for weather, mud, and unpaved access roads. This flexibility lets a single platform serve multiple roles in your fleet.
✅ Comfort, Safety, And Everyday Usability
• Safety Suite: Dual airbags, ABS + EBD + ESP, height-adjustable three-point belts, and fog lamps build confidence in poor weather.
• Driver Comfort: Leather steering wheel, supportive seats with 4/6-way manual or available 8-way power adjustment help during long shifts.
• Cabin Tech: Manual AC or automatic AC with pollen filter for clean airflow; 7-inch or 9-inch multimedia with Bluetooth and phone mirroring for clear guidance and calls.
• Parking Aids: Available rear camera and sensors reduce scrapes and downtime; remote or intelligent key streamlines starts and hand-offs.

Lowering Total Cost Without Losing Muscle
Fuel is only one line item; unplanned maintenance, mismatched specs, and tired drivers cost more than they should. Our approach with affordable fuel-efficient pickup trucks is to optimize the entire system.
- Right Power For The Job
Start with the duty cycle. High-torque diesels tackle grades, towing, and heavy loads; gasoline shines in shorter, stop-start routes. By aligning engine and route, you avoid over-spec'ing, which wastes fuel and capital. The result is consistent performance and predictable consumption.
- Chassis Tuning That Protects Assets
The front double-wishbone layout limits bounce and maintains tire contact, improving braking stability and steering accuracy. The steel-spring rear resists squat under payload, keeping lights, sensors, and suspension within their ideal ranges. A composed truck saves tires, reduces driver strain, and minimizes minor knocks that become repair tickets.
- Smart Gearing For Real Roads
The 6MT and 8AT are geared to keep rpm down at cruise and to hold torque in the useful band during climbs. On long highway links - often the biggest fuel sink in fleet operations - lower rpm equals quieter cabins and better economy. In cities, quick, clean shifts mean less clutch wear and a smoother ride for the crew.
- Compliance Without Compromise
Where emissions standards are strict, Euro VI + OBD configurations let you meet audits with confidence. In other markets, Euro III/V options align with local fuel quality and service networks. This flexibility keeps your trucks legal, reliable, and easy to maintain wherever they work.
- Everyday Practicality That Pays Back
Simple touches prevent small delays from becoming big ones: a clear infotainment layout for fast pairing, supportive seating to reduce fatigue late in the shift, and a tight 6.4 m turning circle for loading bays and narrow streets. Add the long-bed option when cargo lengths vary and you'll cut repeat runs.
Call To Action: Build Your RICH 6 Today
Tell us your payload, daily distance, terrain, and emissions requirements. Our specialists will help you configure Affordable fuel-efficient pickup trucks - engine, drive, transmission, and bed - that fit your routes and budget. Contact Dongfeng for a tailored quote and see how the RICH 6 delivers power you can feel and savings you can measure. Ready to get started? Share your typical load and route profile, and we'll return a recommended RICH 6 specification that lowers your fuel bill without sacrificing performance or capability.


