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IN CHINA, FOR CHINA, TO THE WORLD

IN CHINA, FOR CHINA, TO THE WORLD

1993-2025, Zhengzhou Nissan 32 years professional pickup business
IN CHINA, FOR CHINA, TO THE WORLD
COMPANY PROFILE
COMPANY OVERVIEW
SINCE 1969

Dongfeng Motor Corporation Limited is a significant backbone of China's automotive industry. Its predecessor, the Second Automobile Manufacturing Plant, was established in 1969. The company is headquartered in Wuhan, Hubei Province. It currently has total assets of 499.3 billion yuan and employs 127,000 people, ranked 188nd in the world's top 500. It has sold over 1,200,000 vehicles overseas, with its products sold in over 100 countries. Our main business covers commercial vehicles, passenger vehicles, NEVs, auto assemblies, parts and components, machines and equipment, and other automobile-related products and services.

After over 50 years of development, Dongfeng Motor has become an industrial R&D, manufacturing, and marketing leader. At the same time, Dongfeng Brand has become a well-known name for a long time and also enjoys a good awareness in the global market. Its commercial vehicles (trucks and buses) cover a full range of series, including medium-duty, heavy-duty, light-duty, mini trucks, and conversion trucks for particular purposes. The passenger vehicles include cars, SUVs, MPVs, mini-CVs, and Special trucks. High-mobility special off-road vehicles include the Dongfeng Mengshi, desert off-road, and AWD off-road vehicles. Moreover, Dongfeng Motor also offers new-energy vehicles, including HEV, all-electric, and natural gas vehicles. Dongfeng Motor can provide customers with the most reliable and valuable product solutions with its full range of products.

1969
Established
3000+
Employees
56
Manufacturing Experience
298+
Patent
CONTINUOUSLY EXPANDING
OUR GLOBAL FOOTPRINT
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Zhengzhou, Henan
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Dongfeng Motor is unwavering in its commitment to prioritizing customer satisfaction through an enduring spirit of innovation in technology
and the pursuit of exceptional product quality, ensuring its position as a leader in the automotive industry.
Global
WITH STRENGTH, WE FORGE THE FUTURE
CORPORATE STRENGTH
R&D CAPABILITIES
MANUFACTURING CAPABILITIES
Founded in 1993, the Zhengzhou Nissan Technical Center has been recognized by the government as a National Enterprise Technology Center, a Technology Innovation Demonstration Site in Henan Province, and one of Nissan’s 22 global R&D bases. The company possesses the expertise and capacity for complete vehicle design and development and has established an independent-brand product development process based on Nissan’s renowned V-3P methodology.
In terms of R&D technical capabilities, Dongfeng Motor excels in designing and developing entirely new vehicle platforms. It also possesses comprehensive in-house trial production and validation capacities, with the ability to produce 120 vehicles annually, supported by over 300 sets of state-of-the-art testing equipment. The company conducts rigorous vehicle reliability tests, NEV (New Energy Vehicle) powertrain evaluations, parts environmental testing, and electronic/electrical stability analysis. Its high/low-temperature environmental simulation and emission laboratory has achieved CNAS, a prestigious national-level certification.
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Dongfeng Motor Zhongmu plant, a state-of-the-art full vehicle production facility, was established and commissioned in 1990. It serves as a global manufacturing and export base for both Dongfeng and Nissan's pickup trucks. In July 2019, the plant was named one of Henan Province’s first Intelligent Manufacturing Benchmark Enterprises, reflecting its commitment to advanced manufacturing practices. By fully adopting Nissan’s renowned manufacturing systems and standards, the facility has achieved an exemplary level of performance in Quality, Cost, and Time (QCT) among Nissan’s overseas KD facilities.
The factory can flexibly produce various vehicle types—pickups, SUVs, and passenger cars—on the same production line, covering the core processes of stamping, welding, painting, and final assembly. Its assembly workshop is unique in its ability to produce both body-on-frame and unibody chassis models simultaneously, making it the first mixed-production line of its kind in China.
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OTHER BUSINESS
SPECIAL-PURPOSE VEHICLES
& NEW ENERGY BUSINESS
SPECIAL-PURPOSE VEHICLES
SPECIAL-PURPOSE VEHICLES
Guided by its core philosophy of “Professional + Specialized,” Dongfeng Motor offers personalized and highly specialized solutions for special-purpose vehicles, constantly optimizing transportation solutions to meet the diverse needs of customers. Through years of extensive exploration, the company has developed multiple industry standards for special-purpose vehicles, secured more than 20 national patents, and designed over 100 custom vehicle models centered on pickup trucks. These vehicles are widely used across various sectors, including public security, utilities, and emergency response.
EV
EV
Dongfeng Motor was among the pioneering OEMs to obtain the National New Energy Vehicle Production Qualification. Since the launch of its new energy business in 2006, the company has accumulated over 17 years of extensive experience, establishing itself as an expert in the development and application of NEVs.
PICKUP CHRONICLES
THE PICKUP CHRONICLES
1993-2025
Zhengzhou Nissan 32 years professional pickup business
NISSA Nenters China
1993
1993
NISSAN D21
1995
1995
NISSAN D22
1999
1999
PALADIN SUV
2003
2003
NEW D22
2007
2007
NISSAN NV200
2011
2011
D22 NP300
2013
2013
NAVARA Launch in China
2017
2017
Terra
2018
2018
NAVARA AT
2021
2021
X-TRAIL Honor
2021
2021
NAVARA Travel Version
2022
2022
NAVARA Off-road Version
2023
2023
Join the Dongfengmotor system
2004
2004
RICH First pickup model of dual brands
2005
2005
SUCCE Open up a new CDV automotive category
2009
2009
NEW RICH
2014
2014
MX6 First SUV model of Fengdu brand
2015
2015
RICH6
2018
2018
RICH 2018 Version
2018
2018
RICH6 off-road Version
2020
2020
PALASSO
2020
2020
RICH6 Urban Version
2020
2020
NEW RICH
2021
2021
RICH6 2021 Version
2021
2021
RICH6 Flat box Version
2021
2021
RICH6 Pass through Version
2021
2021
RICH7
2022
2022
RICH6 Polar Version
2022
2022
PALASSO 2022 Version
2022
2022
RICH7 sports Version
2022
2022
RICH7 Tiger Roar Version
2023
2023
RICH 2023 Version
2023
2023
NEW RICH Mountain plate Version
2023
2023
OTING
2023
2023
1993 2011
2013 2020
2021 2025
CORPORATE VISION
WE WILL CREATE BETTER VALUE
01.
CORPORATE SOCIAL RESPONSIBILITY
Dongfeng Motor takes its corporate social responsibilities seriously, focusing on initiatives such as financial aid for underprivileged college students, donating pickup trucks to rural areas, and contributing to rural revitalization efforts. In collaboration with the Zhengzhou Charity Federation, the company has launched the “Hand-in-Hand Program,” which includes impactful sub-brands like “Realize Dreams,” “Happy Growth,” and “Dream-Building Classroom,” further strengthening its image as a responsible corporate entity dedicated to positive societal impact.
Dongfeng Motor takes its corporate social responsibilities seriously, focusing on initiatives such as financial aid for underprivileged college students, donating pickup trucks to rural areas, and contributing to rural revitalization efforts. In collaboration with the Zhengzhou Charity Federation, the company has launched the “Hand-in-Hand Program,” which includes impactful sub-brands like “Realize Dreams,” “Happy Growth,” and “Dream-Building Classroom,” further strengthening its image as a responsible corporate entity dedicated to positive societal impact.
02.
DEVELOPMENT PLAN
During the “14th Five-Year Plan” period, Zhengzhou Nissan has strategically positioned itself to “undertake the development of Dongfeng’s pickup truck business,” with a strong focus on expanding its presence in the pickup truck and body-on-frame SUV segments, solidifying its leadership in these key areas.
During the “14th Five-Year Plan” period, Zhengzhou Nissan has strategically positioned itself to “undertake the development of Dongfeng’s pickup truck business,” with a strong focus on expanding its presence in the pickup truck and body-on-frame SUV segments, solidifying its leadership in these key areas.
03.
BUSINESS PHILOSOPHY
BUSINESS PHILOSOPHY Since its inception, Zhengzhou Nissan has specialized in segment development, with a core emphasis on a pickup truck strategy. Upholding the values of “Trust, Companionship, and Shared Achievement,” Zhengzhou Nissan remains committed to a customer-centric approach, delivering comprehensive, high-quality vehicle purchasing and ownership experiences.
BUSINESS PHILOSOPHY Since its inception, Zhengzhou Nissan has specialized in segment development, with a core emphasis on a pickup truck strategy. Upholding the values of “Trust, Companionship, and Shared Achievement,” Zhengzhou Nissan remains committed to a customer-centric approach, delivering comprehensive, high-quality vehicle purchasing and ownership experiences.
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