Dongfeng Z9 Pickup Truck Officially Launched in Chile — Advancing Global Expansion with a Multi-Dimensional Market Strategy

Recently, Dongfeng Motor’s strategic pickup model, the Dongfeng Z9, officially commenced its launch series in Chile. Through three consecutive professional and diversified promotional events targeting different core customer groups, Dongfeng showcased the comprehensive strength of the Z9 with scenario-based marketing. This initiative injects new momentum into Chile’s pickup market while demonstrating Dongfeng’s firm commitment to deepening its overseas presence and solid capabilities in sustained local operations.

As the latest full-scenario, multi-purpose, large off-road pickup model from Dongfeng Motor, the Dongfeng Z9 was developed from the outset to meet the demand characteristics and usage scenarios of major global TIV markets. It is built upon a deep understanding of market needs and user pain points, leveraging the global diverse off-road "Stellar Core" platform and "AHT Full-Scenario Electric Hybrid Technology" for support. Aligned with Dongfeng Pickup's strategic direction of "passenger-orientation, off-road capability, and internationalization," the Z9 continually drives the solid advancement of Dongfeng Motor's internationalization strategy.

The Chile launch featured three consecutive events in the forms of multi-scenario driving experiences, targeted test drives, and technical exchanges with industry media. Activities such as rainforest challenges, city commuting demonstrations, commercial showcases, and off-road performance tests comprehensively highlighted the Z9’s multi-dimensional product strengths — its professional functionality for industry use, comfort for daily commuting, and capability for outdoor adventure — allowing participants to fully experience its robust competitiveness.

Backed by 32 years of expertise in pickup manufacturing, the Dongfeng Z9 perfectly aligns with the needs of the Chilean market. In addition to its strong commercial performance, it incorporates numerous premium design elements — including Nappa leather multifunctional seats, panoramic sunroof, class-leading 90° rear door opening angle, and the only rear seatback with three-step adjustment in its class — providing users with a convenient and comfortable driving experience.

Equipped with 10 all-terrain driving modes, a 5520*1960*1950 mm body, 1332L cargo capacity, and over 3.5 tons of towing capacity, the Z9 easily meets heavy-duty transportation requirements. With 240 mm ground clearance, 100% gradeability, and 800 mm wading depth, it is well-suited for Chile’s mountainous and complex terrains. On safety, the Z9 features a five-star crash-standard body, 97% high-strength steel frame, and 540° vehicle imaging system. It is also the only pickup in its class equipped with a full-range EPB + AUTOHOLD system, achieving a 41.9 m braking distance from 100 km/h unloaded — setting a solid benchmark for safety. Meanwhile, its 7.7L/100 km combined fuel consumption and 3.4-second acceleration from 0–40 km/h strike an ideal balance between economy and agility, covering diverse work and lifestyle scenarios.

This launch marks a key step in Dongfeng’s strategic expansion across South America. By engaging local industry partners, mainstream Latin American media, and off-road enthusiast communities, Dongfeng established an efficient promotional network. Centered on the concept of “product-driven growth and partnership-based development,” the initiative significantly enhanced Z9’s market awareness and further strengthened Dongfeng’s position in the global pickup sector.

The Dongfeng Z9 Chile launch not only represents a concentrated showcase of product excellence but also serves as a vivid embodiment of Dongfeng’s globalization strategy. Looking ahead, Dongfeng will continue to adhere to its user-oriented philosophy, leveraging its strong R&D and manufacturing capabilities to introduce more high-quality products tailored to overseas markets, deepen local partnerships, expand its global footprint, and allow customers worldwide to experience the technological innovation and quality excellence of Chinese automotive brands.