Pickup Truck Makers Shaping the Future of Driving

The road ahead is changing fast. And pickup truck makers are in the driver's seat. They blend muscle with new tech. They test bold ideas in real cities and rough trails. Batteries get tougher. Software gets smarter. Cabins feel like studios and labs. Work meets play. Utility meets style. Costs keep shifting. Rules keep shifting. The winners won't look like the old giants. A few names are rising, quietly. Their secret edge isn't horsepower. It isn't range. It's something far less obvious - yet far more decisive.

Among pickup truck makers, Zhengzhou Nissan stands out for practical innovation that serves real drivers in real conditions. From the workshop floor to mountain passes and desert roads, we design and validate pickups that earn trust, day after day. This is our take on how pickup truck makers are shaping the future of driving - with the RICH 7 Tiger Roar Version as a clear example.

The Future, Engineered Today

1) Golden Power, Tuned For Every Road

Progress starts under the hood. Our RICH 7 Tiger Roar Version is precision-tuned for all-terrain excellence, powered by the durable M9T diesel platform. Displacement is 2,298 mL, paired with an 8AT gearbox for smooth, confident power delivery. The rated output is 122 kW with 420 Nm of torque, giving you strong acceleration, steady towing, and reliable passing performance. Both Z79E and Z79F variants meet Euro IV/III emission standards and include dual fuel filtration for consistent, clean combustion - vital when your routes take you far from the city.

Inside, comfort supports concentration. A multifunction steering wheel with electronic power assist and angle adjustment keeps control intuitive, while a 7-inch color information display clearly presents mileage, fuel, instant and average consumption, door status, clock, and key vehicle data. Choose the configuration that fits your work and travel: Z79E offers manual single-zone A/C; Z79F steps up to electric single-zone A/C with rear vents. Seating is tailored too - Z79F adds 8-way power for the driver and 4-way power for the front passenger, plus front seat heating. With rugged dark interior trim and orange edging, the cabin looks as serious as it feels.

For visibility and safety, LED headlamps with electric height adjustment and auto on/off adapt to changing light, while delayed headlight shutoff helps when loading at night. Electric windows with one-touch up for the driver, UV/heat-reducing green windshield glass, and bone-type wipers keep the view clear in dust, rain, and snow.

2) Smart Driving, Simplified

As pickup truck makers move toward intelligent mobility, we keep the focus on safety and ease. The Z79F integrates ADAS Level 2 features - Lane Keeping (LKA), Lane Departure Warning (LDW), Forward Collision Warning (FCW), Autonomous Emergency Braking (AEB), and Adaptive Cruise Control (ACC) - to reduce fatigue and support smarter decisions. Wireless charging (15 W) keeps your phone powered without clutter, and keyless entry with push-button start speeds every start of the day. For maneuvering in tight yards or busy depots, AVM 360° imaging and a 540° "transparent chassis" view help you see obstacles that others miss. Pair that with reversing radar, reversing camera (Z79E), and LED daytime running lights, and every low-speed move becomes calmer and quicker.

Built To Endure, Proven To Perform

1) Reliability You Can Measure

Trust is tested, not claimed. Our body-on-frame construction is backed by over 30 years of global acclaim, and our validation program covers 720,000 kilometers of rigorous testing in extreme conditions. That means heat, cold, altitude, mud, and corrugations that punish weak designs. Electronic stability technologies work in the background - ABS with EBD, HBA, HHC, VDC, TCS, active rollover protection (ROP), and emergency brake warning (HAZ) - so you stay in control when the road surprises you. Front and rear metal skid plates protect engine and transmission. Three-point seatbelts for both rows, dual airbags, child safety locks, and auto-locking logic (lock on drive, unlock on engine off, crash unlock) complete the safety net.

Out back, a sprayed bedliner resists dents and abrasion. Inner tie-down hooks hold cargo steady, while a 2.8-ton rated rear tow device with electrical connector expands what you can move. For demanding jobs, a front winch bracket, off-road protection rack, and optional snorkel (standard on Z79F) prepare you for deep water and remote recoveries.

• All-terrain modes for quick surface matching
• Mechanical rear diff lock (Z79E) for traction you can trust
• Electric front and rear diff locks (Z79F) for advanced off-road control
• "Tank turn" function (Z79F) to pivot confidently in narrow spaces

2) Exterior Strength, Everyday Practicality

Details matter. Rhino-horn antennae, body-color mirrors with LED indicators, and blacked-out off-road alloy wheels look tough and work hard. Iron front and rear bumpers protect where it counts. Electric fuel door, chrome exterior handles, and off-road fender flares blend utility with presence. Webasto sunroof (Z79F) brings light and ventilation when you need it. For weekends away, optional roof racks expand load options; side steps support safe entry with gear in hand.

Designed Around Real Drivers

✅  Cabin That Works As Hard As You Do

Long days demand smart storage and easy hygiene. The Z79E includes a rear storage box; the Z79F adds a glasses case and map light for quick access. Choose 10-inch multimedia with Bluetooth and phone mirroring on Z79E, or a 13-inch system with six speakers on Z79F for richer sound and larger navigation visuals. Delayed headlight off, anti-glare interior mirror, and tire pressure monitoring reduce the small frictions that wear you down.

When the trail turns technical, off-road info - barometric pressure, gradient, and more - appears clearly, helping you pick lines with confidence. Electronic parking brake and auto-hold keep starts smooth on steep streets or muddy banks. Steering-linked fog-lamp illumination adds light where you're actually turning, which is invaluable on narrow tracks at dusk.

In short, the RICH 7 Tiger Roar Version shows how pickup truck makers can combine diesel efficiency, verified durability, and modern driver assistance without complicating the experience. It is a straightforward tool for builders, farmers, explorers, and families who use every feature, every week.

✅  Key Specifications At A Glance

• Engine: M9T diesel, 2,298 mL; 122 kW; 420 Nm; 8AT (Z79E/Z79F)
• Emissions: Euro IV/III; Dual fuel filtration
• ADAS (Z79F): LKA, LDW, FCW, AEB, ACC; wireless charging 15 W
• Vision: AVM 360°, 540° transparent chassis; reversing radar; camera (Z79E)
• Off-Road: Different-terrain modes; rear mechanical diff lock (Z79E); front & rear electric diff locks (Z79F); tank turn (Z79F)
• Comfort: Power seats (Z79F), seat heating (front, Z79F), rear A/C vents (Z79F)
• Audio & Display: 7-inch info display; 10-inch or 13-inch media with phone mirroring

Call To Action

Ready to experience how pickup truck makers like Zhengzhou Nissan are shaping the road ahead? Book a test drive of the RICH 7 Tiger Roar Version today or contact our product team to discuss the Z79E vs. Z79F for your fleet or adventure build.